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Doing Business in Australia in 2024

Australia has a reputation for being a land of opportunity – and with good reason. Its business-friendly environment, strong economy, and diverse market offer a prime destination for investors. But what does it take to navigate this vast landscape and establish a successful venture in the land down under? Keep reading to find out. 

Key Takeaways

  • Navigate the Australian market with an understanding of its economic landscape, key industries, and challenges.
  • Leverage digitalization to overcome obstacles and take advantage of government incentives for businesses.
  • Secure visas/documentation for employees & business owners to expand successfully in Australia.

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Navigating the Australian Market

Australia’s robust economy and diverse market makes it a haven for foreign investors looking to expand their business operations and opportunities. Ranked 7th in the World Bank Doing Business guide for starting a business, the country offers:

  • A stable regulatory landscape

  • A myriad of opportunities in various sectors

  • Strong presence in the global market for Australian products and services

  • Investments in transportation infrastructure

However, like in many other countries to different extents, success in Australia hinges upon a thorough understanding of the market’s nuances. This includes comprehending its economic landscape, key industries, and market challenges, such as variable weather and transportation costs. 

Economic Landscape

Australia’s appeal for investment draws from its:

  • Reliable government

  • Fast-evolving tech industry

  • Rich natural resources

  • Wonderful way of life

This mix positions it as a top choice for investment. Australia is viewed as a low-risk economic powerhouse, holding a “Triple A” credit rating from all three major credit agencies.

The country boasts significant trade agreements with several countries, including:

  • China

  • Japan

  • South Korea

  • New Zealand

  • Singapore

  • The United States

  • Thailand

  • Malaysia


This deep integration within the Asia-Pacific region places twelve of Australia’s top 13 trading partners within the area, providing a solid foundation for businesses to expand.

Key Industries

Australia’s key industries encompass a diverse range of sectors, such as energy, tourism, financial services, agribusiness, and disruptive technology. The country’s economy is significantly bolstered by its agricultural goods and products. Business opportunities are varied and innovative, from in-game enhancements for gaming titles to augmented reality safari guides in the tourism sector.

Key Statistics on the Economy of Australia

SizeWorld’s 14th largest (nominal GDP)
GDP (Current US$)$1.93 trillion
GDP per capita$55,564
GDP growth (annual%)4.2% (Q3 2023)
Unemployment rate3.5% (Nov 2023)
Inflation (CPI)6.8% (Dec 2023)
Trade balance$15 billion (2022)
Current account deficit$23 billion (Q3 2023)
Poverty rate (2.15 $/day)10.6% (2020)
Life expectancy83.1 years
Human Capital Index0.78
Australia Industry Outputs
Australia's Industry Outputs by Sector

Market Challenges

Despite its numerous advantages, the Australian market also presents its fair share of challenges. Some of these challenges include:

  • Unpredictable weather conditions

  • Concentration of the market in certain sectors

  • Complex trading across borders

  • Intense local competition in some business sectors

  • Well-established brands with strong supplier relationships

Benefits of Doing Business in Australia

Doing business in Australia offers several benefits for companies looking to expand their operations internationally.

graphic showing benefits of doing business in australia

Here are the top five benefits:

  1. Strong Economy: Australia has a stable and robust economy. It consistently ranks among the world’s top economies and offers a diverse range of business opportunities across various sectors, including finance, mining, technology, healthcare, and agriculture. Its strong economic fundamentals create a conducive environment for business growth and investment.

  2. Political Stability: Australia is known for its political stability, reliable legal system, and transparent regulatory framework. A strong commitment to the rule of law and democratic governance ensures a low-risk environment for businesses. This political stability contributes to a high level of trust and confidence in the country’s business landscape.

  3. Skilled Workforce: Australia boasts a highly educated and skilled workforce. Its universities and research institutions are globally recognized, producing top talent in fields such as engineering, medicine, IT, and finance. Access to this pool of skilled professionals can significantly benefit companies looking to expand or innovate.

  4. Gateway to Asia-Pacific Markets: Australia serves as a strategic gateway to the Asia-Pacific region, one of the fastest-growing economic zones in the world. Its geographic proximity and strong trade relationships with neighboring countries, including China, Japan, and Singapore, make it an ideal base for businesses looking to tap into these markets.

  5. Quality of Life: Australia offers an exceptional quality of life. With its world-class healthcare system, excellent education facilities, stunning natural landscapes, and a multicultural society, it attracts and retains a diverse and talented workforce. This quality of life can enhance employee satisfaction and well-being, contributing to a positive work environment.

Legal Framework for Business in Australia

Any business venturing into Australia needs to clearly understand the country’s legal framework. The Australian legal system is derived from the British model and comprises a combination of common law and statute. All Australian companies are subject to the Corporations Act 2001 (Cth), which enforces obligations on directors.

In order to succeed in the market, businesses must grasp the legal areas and laws relevant to their business in Australia, which might include business structures, protecting intellectual property, and employment laws and regulations.

Business Structures

Investors have several options when it comes to business structures in Australia, each with different legal and tax implications. These structures include:

  • Sole trader

  • Partnership

  • Trust

  • Company

The Pty Limited business structure is the most common choice for international investors in Australia. It is a proprietary private company limited by shares. When selecting the right business structure, it is important to take into account your business needs, size, tax goals, and other relevant factors.

Business Structure Australia
Business Structure in Australia

Intellectual Property Protection

Australia offers a comprehensive range of IP protection, including:

  • Trademarks

  • Designs

  • Patents

  • Copyrights

  • Plant breeders’ rights

Additionally, confidential information and trade secrets are safeguarded against unlawful use and passing off of goods and services.

Ensuring that your business complies with these protections not only helps maintain the integrity of your brand but also provides you with exclusive rights to exploit your intellectual property for commercial benefit.

Employment Laws and Regulations

Businesses operating in Australia must familiarize themselves with the country’s employment laws and regulations. The Fair Work Act 2009 provides a safety net of minimum entitlements, including:

  • a national minimum wage

  • guarantees employment standards, such as flexible working arrangements

  • protection from unfair dismissal

  • provisions to ensure employees are treated equitably and safeguarded from discrimination.

Employers are also required to adhere to Australian occupational health and safety requirements and contribute to a retirement savings fund for their employees.

Setting Up a Business in Australia

The process of establishing a business in Australia comprises several key steps:

  1. Registering a company with the Australian Securities and Investments Commission (ASIC)

  2. Acquiring an existing company

  3. Securing business premises and licenses.

A comprehensive understanding of the business setting and establishment process in Australia will facilitate a smooth transition and provide a solid foundation for your venture.

Registering a Company

Registering a company in Australia requires the following steps:

  1. Complete and submit an ASIC Form 201.

  2. Obtain a certificate of incorporation and an Australian Company Number (ACN).

  3. Register for an Australian Business Number (ABN) with the Australian Taxation Office.

  4. Sign up for workers’ compensation insurance at an insurance agefncy.

Investors have the option of setting up a subsidiary as an Australian company, thereby gaining access to the Australian market without creating a new entity.

Acquiring an Existing Company

Purchasing an existing Australian company could be a more economical choice than starting a new business, as it offers the advantage of an already established presence and existing market relationships.

The Australian Foreign Investment Review Board (FIRB) examines proposals for suitability, ensuring that the acquisition aligns with the government’s policy and the best interests of the country.

Business Premises and Licenses

Obtaining business premises and licenses in Australia involves navigating different regulatory requirements across jurisdictions. Ensuring that your business complies with these requirements and acquires the necessary licenses and permits, such as the Australian Financial Services License (AFSL) or the Australian Credit License (ACL) for specific industries, is crucial for smooth operations, especially when setting up a branch office.

It is important to understand the different requirements and regulations that apply to your business, and to

Taxation and Financial Considerations

Doing business in Australia requires a sound understanding of taxation and financial considerations. This includes understanding the corporate tax rates, incentives for businesses, and the social security system.

Adequate knowledge of these aspects will ensure that your business remains compliant with Australian regulations and can make informed financial decisions.

Corporate Tax Rates

Australia offers competitive corporate tax rates, with a general rate of 30% per annum. For small and medium-sized businesses with an aggregated turnover below $50 million, a lower tax rate of 27.5% applies.

These rates, coupled with Australia’s tax treaties with more than 40 jurisdictions, provide a favorable environment for businesses to operate and grow.

Australia Corporate Tax Rate
Australia Corporate Tax Rate

Incentives for Businesses

Incentives for businesses in Australia include:

  • Tax credits and investment incentives

  • Grants and funding programs

  • R&D tax incentives

  • The Export Market Development Grant (EMDG)

These incentives can significantly reduce tax liability, provide financial support for research and development, capital investments, and other business activities, contributing to the growth and competitiveness of businesses in the Australian market.

In addition to these incentives, businesses can also benefit from the Australian Government’s Business Innovation and Investment

Social Security System

Businesses operating in Australia must be well-versed in the country’s social security system. The system offers a variety of benefits and services to those who qualify, including the Medicare levy and a retirement savings fund.

Employers are required to contribute to a retirement savings fund for their employees, in addition to the means-tested federal government Age Pension. High-income taxpayers are liable to face an additional 1-1,5% surcharge if they don’t have private health insurance. This applies to all who fall into the high-income bracket..

Understanding these aspects ensures that your business remains compliant and can effectively manage employee benefits.

Expanding Your Business in Australia

The expansion of your business in Australia encompasses key steps like trading across borders, securing a listing on the Australian Stock Exchange (ASX), and forging strategic partnerships. Taking these steps will ensure that your business is well-positioned for growth and success in the Australian market.

Trading Across Borders

Although logistic costs and inefficiencies can make international trade across Australian borders challenging, businesses can find opportunities to enhance their practices and digitalization. By leveraging digitalization to optimize costs and bolster efficiency in the logistics space, businesses can effectively navigate the challenges of trading across borders in Australia and capitalize on its strong trade connections with the Asia-Pacific region.

Listing on the Australian Stock Exchange (ASX)

Listing on the ASX provides global investors with access to a modern stock exchange with specific company disclosure and reporting requirements. By meeting the necessary admission criteria and obtaining approval from ASX, businesses can gain access to a wider pool of investors and enhance their visibility in the international market.

Building Strategic Partnerships

Forming strategic partnerships with local experts and organizations can aid businesses in navigating the Australian market and attaining success. By identifying potential partners, fostering relationships, and negotiating advantageous agreements, businesses can leverage the knowledge and expertise of local partners to overcome market challenges and capitalize on growth opportunities.

Visa Requirements for Doing Business in Australia

Doing business in Australia requires specific visas and documentation for skilled overseas employees and business owners. Employers may sponsor skilled employees from overseas under a Temporary Skill Shortage (TSS) visa, ensuring that they have access to the expertise needed to drive their business forward in the Australian market.

Alternative to Company Registration in Australia

In Australia, the concept of an Employer of Record (EOR) or Australia PEO is becoming a preferred alternative to the traditional method of company registration. Companies keen on entering the Australian market can leverage the EOR model to avoid the intricacies and prolonged procedures of establishing a local entity and easily hire employees in Australia.

Through an EOR, businesses can efficiently onboard Australian talent, handle payroll, and ensure complete adherence to the country’s employment laws and regulations. This approach circumvents the bureaucratic challenges associated with company registration in Australia, facilitating quicker market penetration. Thus, businesses can reduce administrative tasks and concentrate more intently on their expansion and core operational objectives.


In conclusion, doing business in Australia offers a wealth of opportunities for investors willing to navigate its diverse market, legal framework, and unique challenges. By understanding the key industries, establishing the right business structure, and building strategic partnerships, businesses can capitalize on Australia’s strong economic foundation and thrive in this dynamic environment. Are you ready to take your business to new heights in the land down under?


Yes, it is possible for a foreigner to do business in Australia; however, they would need to secure the right visas, obtain the necessary legal documents, and register their business with the Australian Securities and Investments Commission (ASIC). Additionally, at least one director of any company must be an Australian resident and two of the minimum three directors of a Public company must be Australian residents. Furthermore, a specific work visa is required to start and run a business in Australia as a non-citizen.

Yes, US companies can do business in Australia, provided they register as a foreign company with ASIC and either establish an Australian branch or subsidiary.

Australia is an excellent country to do business in, with low unemployment, strong exports, and a stable financial system. It is one of the wealthiest nations in the world, making it attractive for international trade.

If you meet the requirements, you can apply for a business innovation and investment visa to move to Australia and stay indefinitely.

Key industries in Australia include energy, tourism, financial services, agribusiness, and disruptive technology. These sectors form the foundation of Australia's economy.

cropped Milly Barker AIV Photo
Article By
Milly is an international lawyer and tech entrepreneur who has advised companies on expanding globally for over 5 years. She is an advocate of remote hiring and regularly consults on future of work matters. Milly founded RemotePad to help employers learn more about building and growing international teams.